Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik
| Main Author: | O'Guinn, Thomas C. |
|---|---|
| Other Authors: | Allen, Chris T., Semenik, Richard J. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Mason, OH. : South-Western Pub., 2009 |
| Edition: | 5th ed. |
| Subjects: |
Advertising media planning.
Advertising. |
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| 001 | 0051941 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 9780324568677 |c 1120 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5821 |b O38A39 2009 | |
| 100 | 1 | |a O'Guinn, Thomas C. | |
| 245 | 1 | 0 | |a Advertising and integrated brand promotion |b / |c Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik |
| 250 | |a 5th ed. | ||
| 260 | |a Mason, OH. : |b South-Western Pub., |c 2009 | ||
| 300 | |a xiii, 726 p. : |b illus. ; |c 27 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Advertising media planning. | |
| 650 | 0 | |a Advertising. | |
| 700 | 1 | |a Allen, Chris T. | |
| 700 | 1 | |a Semenik, Richard J. | |
| 991 | |a MONOGRAPHS |b 8 |c 2018-11-07 04:31:48 |d 2022-09-08 16:17:12 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r ohu |s eng |t 2009 |u 5th ed. |v Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik | ||