Advertising and promotion management / John R. Rossiter, Larry Percy
| Main Author: | Rossiter, John R. |
|---|---|
| Other Authors: | Percy, Larry |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1987 |
| Series: |
McGraw-Hill marketing Series.
|
| Subjects: |
Advertising.
Sales promotion. Selling. |
| Tags: |
Add
No Tags, Be the first to tag this record!
|
