Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik
| Main Author: | O'Guinn, Thomas C. |
|---|---|
| Other Authors: | Allen, Chris T., Semenik, Richard J. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Mason, OH. : South-Western Pub., 2009 |
| Edition: | 5th ed. |
| Subjects: |
Advertising media planning.
Advertising. |
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