Strategy in advertising : matching media and messages to markets and motivations / Leo Bogart
| Main Author: | Bogart, Leo |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Lincolnwood, IL. : NTC Pub., 1995 |
| Edition: | 3rd ed. |
| Subjects: |
Advertising.
Marketing. |
| Tags: |
Add
No Tags, Be the first to tag this record!
|
