Record Citations

APA Citation

Bogart, L. (1995). Strategy in advertising : matching media and messages to markets and motivations (3rd ed.). Lincolnwood, IL.: NTC Pub..

MLA Citation

Bogart, Leo. Strategy in Advertising : Matching Media and Messages to Markets and Motivations. 3rd ed. Lincolnwood, IL.: NTC Pub., 1995.

Warning: These citations may not always be 100% accurate.