Strategy in advertising : matching media and messages to markets and motivations / Leo Bogart
| Main Author: | Bogart, Leo |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Lincolnwood, IL. : NTC Pub., 1995 |
| Edition: | 3rd ed. |
| Subjects: |
Advertising.
Marketing. |
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