Strategy in advertising : matching media and messages to markets and motivations / Leo Bogart
| Main Author: | Bogart, Leo |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Lincolnwood, IL. : NTC Pub., 1995 |
| Edition: | 3rd ed. |
| Subjects: |
Advertising.
Marketing. |
| Tags: |
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|---|---|---|---|
| 001 | 0006611 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0844230146 |c 1695 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5821 |b B53S87 1995 | |
| 100 | 1 | |a Bogart, Leo | |
| 245 | 1 | 0 | |a Strategy in advertising : matching media and messages to markets and motivations |b / |c Leo Bogart |
| 250 | |a 3rd ed. | ||
| 260 | |a Lincolnwood, IL. : |b NTC Pub., |c 1995 | ||
| 300 | |a 374 p. : |c 23 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Marketing. | |
| 991 | |a MONOGRAPHS |b 5 |c 2018-11-07 01:30:13 |d 2022-09-08 16:16:45 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r ilu |s eng |t 1995 |u 3rd ed. |v Strategy in advertising : matching media and messages to markets and motivations / | ||