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Record Citations
APA Citation
O'Guinn, T. C., Allen, C. T., & Semenik, R. J. (2009). Advertising and integrated brand promotion (5th ed.). Mason, OH.: South-Western Pub..
MLA CitationO'Guinn, Thomas C., Chris T Allen, and Richard J Semenik. Advertising and Integrated Brand Promotion. 5th ed. Mason, OH.: South-Western Pub., 2009.
Warning: These citations may not always be 100% accurate.