Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz
| Main Author: | Lovelock, Christopher |
|---|---|
| Other Authors: | Wirtz, Jochen |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : Prentice Hall, 2004 |
| Edition: | 5th ed. |
| Subjects: |
Customer services.
Marketing. Professions -- > Marketing. Service industries -- > Marketing. |
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