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Services marketing / David L. Kurtz, Kenneth E. Clow

Main Author: Kurtz, David L.
Other Authors: Clow, Kenneth E.
Format: MONOGRAPHS
Language: English
Published: New York : John Wiley, 1998
Subjects: Customer services.
Service industries -- > Marketing.
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Place a Title Level Reserve

MUT Lib 3rd Floor

Call Number: HF5415.122 K87S77
Copy 1
Available

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