Services marketing / David L. Kurtz, Kenneth E. Clow
| Main Author: | Kurtz, David L. |
|---|---|
| Other Authors: | Clow, Kenneth E. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : John Wiley, 1998 |
| Subjects: |
Customer services.
Service industries -- > Marketing. |
| Tags: |
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|---|---|---|---|
| 001 | 0030589 | ||
| 003 | Th-MUT | ||
| 008 | 181106s1998 xx 000 0 eng d | ||
| 020 | |a 0471180343 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 0 | 0 | |a HF5415.122 |b K87S77 |
| 100 | 1 | |a Kurtz, David L. | |
| 245 | 1 | 0 | |a Services marketing |b / |c David L. Kurtz, Kenneth E. Clow |
| 260 | |a New York : |b John Wiley, |c 1998 | ||
| 300 | |a xxii, 570 p. : |b illus. ; |c 24 cm. | ||
| 650 | 0 | |a Customer services. | |
| 650 | 0 | |a Service industries -- |x Marketing. | |
| 700 | 1 | |a Clow, Kenneth E. | |
| 991 | |a MONOGRAPHS |b 7 |c 2018-11-06 21:50:55 |d 2023-03-15 13:58:14 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nyu |s eng |t 1998 |v Services marketing / | ||