Services marketing : text and cases / Steve Baron, Kim Harris
| Main Author: | Baron, Steve |
|---|---|
| Other Authors: | Harris, Kim |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Palgrave, 2003 |
| Edition: | 2nd ed. |
| Subjects: |
Service industries --
> Marketing.
Marketing. Business. Service industries. |
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