Services marketing : text and cases / Steve Baron, Kim Harris
| Main Author: | Baron, Steve |
|---|---|
| Other Authors: | Harris, Kim |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Palgrave, 2003 |
| Edition: | 2nd ed. |
| Subjects: |
Service industries --
> Marketing.
Marketing. Business. Service industries. |
| Tags: |
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| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.122 |b B37S77 2003 | |
| 100 | 1 | |a Baron, Steve | |
| 245 | 1 | 0 | |a Services marketing : text and cases |b / |c Steve Baron, Kim Harris |
| 250 | |a 2nd ed. | ||
| 260 | |a New York : |b Palgrave, |c 2003 | ||
| 300 | |a 291 p. : |c 25 cm. | ||
| 650 | 0 | |a Service industries -- |x Marketing. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Business. | |
| 650 | 0 | |a Service industries. | |
| 700 | 1 | |a Harris, Kim | |
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