Services marketing / David L. Kurtz, Kenneth E. Clow
| Main Author: | Kurtz, David L. |
|---|---|
| Other Authors: | Clow, Kenneth E. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : John Wiley, 1998 |
| Subjects: |
Customer services.
Service industries -- > Marketing. |
| Tags: |
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| Physical Description: |
xxii, 570 p. : illus. ; 24 cm. |
|---|---|
| ISBN: |
0471180343 |