Services marketing / David L. Kurtz, Kenneth E. Clow
| Main Author: | Kurtz, David L. |
|---|---|
| Other Authors: | Clow, Kenneth E. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : John Wiley, 1998 |
| Subjects: |
Customer services.
Service industries -- > Marketing. |
| Tags: |
Add
No Tags, Be the first to tag this record!
|
- Be the first to leave a comment!