Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz
| Main Author: | Lovelock, Christopher |
|---|---|
| Other Authors: | Wirtz, Jochen |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : Prentice Hall, 2004 |
| Edition: | 5th ed. |
| Subjects: |
Customer services.
Marketing. Professions -- > Marketing. Service industries -- > Marketing. |
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| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.13 |b L68S46 2004 | |
| 100 | 1 | |a Lovelock, Christopher | |
| 245 | 1 | 0 | |a Services marketing : people, technology, strategy |b / |c Christopher Lovelock, Jochen Wirtz |
| 250 | |a 5th ed. | ||
| 260 | |a Upper Saddle River, NJ. : |b Prentice Hall, |c 2004 | ||
| 300 | |a 652 p. : |b illus. ; |c 26 cm. | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 650 | 0 | |a Customer services. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Professions -- |x Marketing. | |
| 650 | 0 | |a Service industries -- |x Marketing. | |
| 700 | 1 | |a Wirtz, Jochen | |
| 991 | |a MONOGRAPHS |b 8 |c 2018-11-07 02:58:35 |d 2022-09-07 09:53:06 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nju |s eng |t 2004 |u 5th ed. |v Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz | ||