Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz
Main Author: | Lovelock, Christopher |
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Other Authors: | Wirtz, Jochen |
Format: | MONOGRAPHS |
Language: | English |
Published: |
Upper Saddle River, NJ. : Prentice Hall, 2004 |
Edition: | 5th ed. |
Subjects: |
Customer services.
Marketing. Professions -- > Marketing. Service industries -- > Marketing. |
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Place a Title Level Reserve
MUT Lib 3rd Floor
Call Number: | HF5415.13 L68S46 2004 |
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Copy 1 |
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