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Record Citations
APA Citation
Lovelock, C., & Wirtz, J. (2004). Services marketing : people, technology, strategy (5th ed.). Upper Saddle River, NJ.: Prentice Hall.
MLA CitationLovelock, Christopher, and Jochen Wirtz. Services Marketing : People, Technology, Strategy. 5th ed. Upper Saddle River, NJ.: Prentice Hall, 2004.
Warning: These citations may not always be 100% accurate.