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The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Scott W. Cooper

Main Author: Hiebing, Roman G.
Other Authors: Cooper, Scott W.
Format: MONOGRAPHS
Language: English
Published: Lincolnwood, IL. : NTC Business Books, 1997
Edition: 2nd ed.
Subjects: Marketing -- > Planning.
Marketing -- > Management.
Marketing.
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