The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Scott W. Cooper
| Main Author: | Hiebing, Roman G. |
|---|---|
| Other Authors: | Cooper, Scott W. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Lincolnwood, IL. : NTC Business Books, 1997 |
| Edition: | 2nd ed. |
| Subjects: |
Marketing --
> Planning.
Marketing -- > Management. Marketing. |
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| Physical Description: |
510 p. : illus. ; 28 cm. |
|---|---|
| Bibliography: |
Includes index. |
| ISBN: |
0844232033 |