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Record Citations
APA Citation
Hiebing, R. G., & Cooper, S. W. (1997). The successful marketing plan : a disciplined and comprehensive approach (2nd ed.). Lincolnwood, IL.: NTC Business Books.
MLA CitationHiebing, Roman G., and Scott W Cooper. The Successful Marketing Plan : A Disciplined and Comprehensive Approach. 2nd ed. Lincolnwood, IL.: NTC Business Books, 1997.
Warning: These citations may not always be 100% accurate.