Marketing moves : a new approach to profits, growth, and renewal / Philip Kotler, Dipak C. Jain, Suvit Maesincee
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Jain, Dipak C., Maesincee, Suvit |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston, MA. : harvard Business School Pr., 2002 |
| Subjects: |
Marketing --
> Management.
Marketing. Telemarketing. |
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xii, 193 p. : 24 cm. |
| ISBN: |
9781578516001 |