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Marketing moves : a new approach to profits, growth, and renewal / Philip Kotler, Dipak C. Jain, Suvit Maesincee

Main Author: Kotler, Philip
Other Authors: Jain, Dipak C., Maesincee, Suvit
Format: MONOGRAPHS
Language: English
Published: Boston, MA. : harvard Business School Pr., 2002
Subjects: Marketing -- > Management.
Marketing.
Telemarketing.
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