Marketing moves : a new approach to profits, growth, and renewal / Philip Kotler, Dipak C. Jain, Suvit Maesincee
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Jain, Dipak C., Maesincee, Suvit |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston, MA. : harvard Business School Pr., 2002 |
| Subjects: |
Marketing --
> Management.
Marketing. Telemarketing. |
| Tags: |
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|---|---|---|---|
| 001 | 0031498 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 9781578516001 |c 1130 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 0 | 0 | |a HF5415 |b K67M37 |
| 100 | 1 | |a Kotler, Philip | |
| 245 | 1 | 0 | |a Marketing moves : a new approach to profits, growth, and renewal |b / |c Philip Kotler, Dipak C. Jain, Suvit Maesincee |
| 260 | |a Boston, MA. : |b harvard Business School Pr., |c 2002 | ||
| 300 | |a xii, 193 p. : |c 24 cm. | ||
| 500 | |a Includes index. | ||
| 650 | 0 | |a Marketing -- |x Management. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Telemarketing. | |
| 700 | 1 | |a Jain, Dipak C. | |
| 700 | 1 | |a Maesincee, Suvit | |
| 991 | |a MONOGRAPHS |b 8 |c 2018-11-06 20:46:20 |d 2022-12-17 10:56:45 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r mau |s eng |t 2002 |v Marketing moves : a new approach to profits, growth, and renewal / | ||