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APA Citation

Kotler, P., Jain, D. C., & Maesincee, S. (2002). Marketing moves : a new approach to profits, growth, and renewal. Boston, MA.: harvard Business School Pr..

MLA Citation

Kotler, Philip, Dipak C Jain, and Suvit Maesincee. Marketing Moves : A New Approach to Profits, Growth, and Renewal. Boston, MA.: harvard Business School Pr., 2002.

Warning: These citations may not always be 100% accurate.

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