One-to-one web marketing : build a relationship marketing strategy one customer at a time / Cliff Allen, Deborah Kania, Beth Yaeckel
| Main Author: | Allen, Cliff |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : John Wiley, 2001 |
| Edition: | 2nd ed. |
| Subjects: |
Internet advertising.
Internet marketing. Market segmentation. Web sites -- > Design. |
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