One-to-one web marketing : build a relationship marketing strategy one customer at a time / Cliff Allen, Deborah Kania, Beth Yaeckel
| Main Author: | Allen, Cliff |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : John Wiley, 2001 |
| Edition: | 2nd ed. |
| Subjects: |
Internet advertising.
Internet marketing. Market segmentation. Web sites -- > Design. |
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| 001 | 0031036 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0471404004 |c 1321 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.1265 |b A44O55 2001 | |
| 100 | 1 | |a Allen, Cliff | |
| 245 | 1 | 0 | |a One-to-one web marketing : build a relationship marketing strategy one customer at a time |b / |c Cliff Allen, Deborah Kania, Beth Yaeckel |
| 250 | |a 2nd ed. | ||
| 260 | |a New York : |b John Wiley, |c 2001 | ||
| 300 | |a xv, 351 p. : |c 23 cm. + CD-ROM. | ||
| 500 | |a Includes index. | ||
| 650 | 0 | |a Internet advertising. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Market segmentation. | |
| 650 | 0 | |a Web sites -- |x Design. | |
| 991 | |a MONOGRAPHS |b 6 |c 2018-11-06 21:32:34 |d 2022-09-01 10:38:13 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nyu |s eng |t 2001 |u 2nd ed. |v One-to-one web marketing : build a relationship marketing strategy one customer at a time / | ||