One-to-one web marketing : build a relationship marketing strategy one customer at a time / Cliff Allen, Deborah Kania, Beth Yaeckel
| Main Author: | Allen, Cliff |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : John Wiley, 2001 |
| Edition: | 2nd ed. |
| Subjects: |
Internet advertising.
Internet marketing. Market segmentation. Web sites -- > Design. |
| Tags: |
Add
No Tags, Be the first to tag this record!
|
| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xv, 351 p. : 23 cm. + CD-ROM. |
| ISBN: |
0471404004 |