Record Citations

APA Citation

Allen, C. (2001). One-to-one web marketing : build a relationship marketing strategy one customer at a time (2nd ed.). New York: John Wiley.

MLA Citation

Allen, Cliff. One-to-one Web Marketing : Build a Relationship Marketing Strategy One Customer At a Time. 2nd ed. New York: John Wiley, 2001.

Warning: These citations may not always be 100% accurate.