The butterfly customer : capturing the loyalty of today's clusive customer / Susan M. O'Dell, Joan A. Pajunen
Main Author: | O'Dell, Susan M. |
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Other Authors: | Pajunen, Joan A. |
Format: | MONOGRAPHS |
Language: | English |
Published: |
Toronto : John Wiley, 2000 |
Edition: | Rev. ed. |
Subjects: |
Customer relations.
Customer services. Relationship marketing. |
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MUT Lib 3rd Floor
Call Number: | HF5415.5 O33B89 2000 |
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1 - Copy 1 |
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