The butterfly customer : capturing the loyalty of today's clusive customer / Susan M. O'Dell, Joan A. Pajunen
| Main Author: | O'Dell, Susan M. |
|---|---|
| Other Authors: | Pajunen, Joan A. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Toronto : John Wiley, 2000 |
| Edition: | Rev. ed. |
| Subjects: |
Customer relations.
Customer services. Relationship marketing. |
| Tags: |
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| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0471645184 |c 695 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.5 |b O33B89 2000 | |
| 100 | 1 | |a O'Dell, Susan M. | |
| 245 | 1 | 4 | |a The butterfly customer : capturing the loyalty of today's clusive customer |b / |c Susan M. O'Dell, Joan A. Pajunen |
| 250 | |a Rev. ed. | ||
| 260 | |a Toronto : |b John Wiley, |c 2000 | ||
| 300 | |a 264 p. : |c 21 cm. | ||
| 500 | |a Includes index. | ||
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Customer services. | |
| 650 | 0 | |a Relationship marketing. | |
| 700 | 1 | |a Pajunen, Joan A. | |
| 991 | |a MONOGRAPHS |b 5 |c 2018-11-06 21:53:35 |d 2022-09-07 11:24:14 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r xxc |s eng |t 2000 |u Rev. ed. |v The butterfly customer : capturing the loyalty of today's clusive customer / | ||