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Record Citations
APA Citation
O'Dell, S. M., & Pajunen, J. A. (2000). The butterfly customer : capturing the loyalty of today's clusive customer (Rev. ed.). Toronto: John Wiley.
MLA CitationO'Dell, Susan M., and Joan A Pajunen. The Butterfly Customer : Capturing the Loyalty of Today's Clusive Customer. Rev. ed. Toronto: John Wiley, 2000.
Warning: These citations may not always be 100% accurate.