The butterfly customer : capturing the loyalty of today's clusive customer / Susan M. O'Dell, Joan A. Pajunen
| Main Author: | O'Dell, Susan M. |
|---|---|
| Other Authors: | Pajunen, Joan A. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Toronto : John Wiley, 2000 |
| Edition: | Rev. ed. |
| Subjects: |
Customer relations.
Customer services. Relationship marketing. |
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
264 p. : 21 cm. |
| ISBN: |
0471645184 |