Direct marketing management / Mary Lou Roberts, Paul D. Berger
| Main Author: | Roberts, Mary Lou |
|---|---|
| Other Authors: | Berger, Paul D. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : Prentice Hall, 1999 |
| Edition: | 2nd ed. |
| Subjects: |
Direct marketing.
|
| Tags: |
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| Physical Description: |
xviii, 447 p. : illus. ; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
013084084X |