Direct marketing rules of thumb / Nat G. Bodian
| Main Author: | Bodian, Nat G. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1995 |
| Series: |
McGraw-Hill marketing and advertising series
|
| Subjects: |
Advertising, Direct-mail.
Direct marketing. Marketing. Telemarketing. |
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