Direct marketing rules of thumb / Nat G. Bodian
| Main Author: | Bodian, Nat G. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1995 |
| Series: |
McGraw-Hill marketing and advertising series
|
| Subjects: |
Advertising, Direct-mail.
Direct marketing. Marketing. Telemarketing. |
| Tags: |
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| Physical Description: |
xliv, 403 p. : 23 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0070063400 |