Direct marketing rules of thumb / Nat G. Bodian
| Main Author: | Bodian, Nat G. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1995 |
| Series: |
McGraw-Hill marketing and advertising series
|
| Subjects: |
Advertising, Direct-mail.
Direct marketing. Marketing. Telemarketing. |
| Tags: |
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| 001 | 0004651 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0070063400 |c 521 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.126 |b B63D57 1995 | |
| 100 | 1 | |a Bodian, Nat G. | |
| 245 | 1 | 0 | |a Direct marketing rules of thumb |b / |c Nat G. Bodian |
| 260 | |a New York : |b McGraw-Hill, |c 1995 | ||
| 300 | |a xliv, 403 p. : |c 23 cm. | ||
| 440 | 0 | |a McGraw-Hill marketing and advertising series | |
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Advertising, Direct-mail. | |
| 650 | 0 | |a Direct marketing. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Telemarketing. | |
| 991 | |a MONOGRAPHS |b 9 |c 2018-11-07 00:22:55 |d 2022-09-07 09:03:22 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nyu |s eng |t 1995 |v Direct marketing rules of thumb / | ||