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Record Citations
APA Citation
Roberts, M. L., & Berger, P. D. (1999). Direct marketing management (2nd ed.). Upper Saddle River, NJ.: Prentice Hall.
MLA CitationRoberts, Mary Lou, and Paul D Berger. Direct Marketing Management. 2nd ed. Upper Saddle River, NJ.: Prentice Hall, 1999.
Warning: These citations may not always be 100% accurate.