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Direct marketing management / Mary Lou Roberts, Paul D. Berger

Main Author: Roberts, Mary Lou
Other Authors: Berger, Paul D.
Format: MONOGRAPHS
Language: English
Published: Upper Saddle River, NJ. : Prentice Hall, 1999
Edition: 2nd ed.
Subjects: Direct marketing.
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008 181106s9999 xx 000 0 eng d
020 |a 013084084X  |c 1438 
040 |a DLC  |c MUT 
050 4 |a HF5415.126  |b R62D57 1999 
100 1 |a Roberts, Mary Lou 
245 1 0 |a Direct marketing management  |b /  |c Mary Lou Roberts, Paul D. Berger 
250 |a 2nd ed. 
260 |a Upper Saddle River, NJ. :  |b Prentice Hall,  |c 1999 
300 |a xviii, 447 p. :  |b illus. ;  |c 24 cm. 
504 |a Includes bibliographical references and index. 
650 0 |a Direct marketing. 
700 1 |a Berger, Paul D. 
991 |a MONOGRAPHS  |b 7  |c 2018-11-07 03:36:04  |d 2022-09-07 09:03:58  |e mut  |f n  |g 2018-11-07  |h n  |i a  |j m  |k    |l a  |m    |n a  |o    |p b  |q    |r nju  |s eng  |t 1999   |u 2nd ed.  |v Direct marketing management / 

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