Customer marketing : how to improve the profitability of your customer base / Jay Curry...[et al.]
| Main Author: | Curry, Jay |
|---|---|
| Other Authors: | Thys, Guido, Wurtz, Wil, Zijlstra, Conny |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : Kogan Page, 1998 |
| Subjects: |
Marketing.
Relationship marketing. Customer relations. Consumers' preferences. Customer services. Customer relations -- > Management. Customer services -- > Marketing. |
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| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0749426276 |c 550 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 0 | 0 | |a HF5415.13 |b C87C88 |
| 100 | 1 | |a Curry, Jay | |
| 245 | 1 | 0 | |a Customer marketing : how to improve the profitability of your customer base |b / |c Jay Curry...[et al.] |
| 260 | |a London : |b Kogan Page, |c 1998 | ||
| 300 | |a v, 150 p. : |b illus., tables ; |c 21 cm. | ||
| 500 | |a Includes index. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Relationship marketing. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Consumers' preferences. | |
| 650 | 0 | |a Customer services. | |
| 650 | 0 | |a Customer relations -- |x Management. | |
| 650 | 0 | |a Customer services -- |x Marketing. | |
| 700 | 1 | |a Thys, Guido | |
| 700 | 1 | |a Wurtz, Wil | |
| 700 | 1 | |a Zijlstra, Conny | |
| 991 | |a MONOGRAPHS |b 6 |c 2018-11-06 22:33:53 |d 2022-12-16 14:27:29 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r enk |s eng |t 1998 |v Customer marketing : how to improve the profitability of your customer base / | ||