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Record Citations
APA Citation
Curry, J., Thys, G., Wurtz, W., & Zijlstra, C. (1998). Customer marketing : how to improve the profitability of your customer base. London: Kogan Page.
MLA CitationCurry, Jay, Guido Thys, Wil Wurtz, and Conny Zijlstra. Customer Marketing : How to Improve the Profitability of Your Customer Base. London: Kogan Page, 1998.
Warning: These citations may not always be 100% accurate.