Customer marketing : how to improve the profitability of your customer base / Jay Curry...[et al.]
| Main Author: | Curry, Jay |
|---|---|
| Other Authors: | Thys, Guido, Wurtz, Wil, Zijlstra, Conny |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : Kogan Page, 1998 |
| Subjects: |
Marketing.
Relationship marketing. Customer relations. Consumers' preferences. Customer services. Customer relations -- > Management. Customer services -- > Marketing. |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
v, 150 p. : illus., tables ; 21 cm. |
| ISBN: |
0749426276 |