The new marketing era : marketing to the imagination in a technology-driven world / Paul Postma
| Main Author: | Postma, Paul |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1999 |
| Subjects: |
Consumer behavior.
Marketing -- > Technological innovations. Marketing -- > Psychological aspects. |
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| 100 | 1 | |a Postma, Paul | |
| 245 | 1 | 4 | |a The new marketing era : marketing to the imagination in a technology-driven world |b / |c Paul Postma |
| 260 | |a New York : |b McGraw-Hill, |c 1999 | ||
| 300 | |a xii,175 p. : |b illus. ; |c 24cm. | ||
| 504 | |a Includes bibliographical references and index | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Marketing -- |x Technological innovations. | |
| 650 | 0 | |a Marketing -- |x Psychological aspects. | |
| 991 | |a MONOGRAPHS |b 6 |c 2018-11-07 00:37:40 |d 2022-12-17 11:01:27 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nyu |s eng |t 1999 |v The new marketing era : marketing to the imagination in a technology-driven world / | ||