The new marketing era : marketing to the imagination in a technology-driven world / Paul Postma
| Main Author: | Postma, Paul |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1999 |
| Subjects: |
Consumer behavior.
Marketing -- > Technological innovations. Marketing -- > Psychological aspects. |
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| Physical Description: |
xii,175 p. : illus. ; 24cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0070526753 |