Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij
| Main Author: | Mooij, Marieke de |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Thousand Oaks, CA. : SAGE Pub., 2011 |
| Edition: | 2nd ed. |
| Subjects: |
Consumers --
> Psychology.
Consumer behavior. Marketing. |
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