Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij
| Main Author: | Mooij, Marieke de |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Thousand Oaks, CA. : SAGE Pub., 2011 |
| Edition: | 2nd ed. |
| Subjects: |
Consumers --
> Psychology.
Consumer behavior. Marketing. |
| Tags: |
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| Physical Description: |
xv, 400 p. : illus. ; 23 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
1412979900 |