Selling : the personal force in marketing / Donald W. Jackson, William H. Cunningham and Isabella C. M. Cunningham
| Main Author: | Jackson, Donald W. |
|---|---|
| Other Authors: | Cunningham, Isabella C. M., Cunningham, William H. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : John Wiley & Sons, 1988 |
| Subjects: |
Marketing.
Sales management. Selling. |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xvii, 506 p. : illus., graphs, tables ; 23 cm. |
| ISBN: |
0471637661 |