Record Citations

APA Citation

Jackson, D. W., Cunningham, I. C. M., & Cunningham, W. H. (1988). Selling : the personal force in marketing. New York: John Wiley & Sons.

MLA Citation

Jackson, Donald W., Isabella C. M Cunningham, and William H Cunningham. Selling : The Personal Force in Marketing. New York: John Wiley & Sons, 1988.

Warning: These citations may not always be 100% accurate.