TQM for sales and marketing management / James W. Cortada
| Main Author: | Cortada, James W. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1993 |
| Series: |
McGraw-Hill series in marketing
|
| Subjects: |
Marketing --
> Management.
Sales management. Total quality management. |
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