Making niche marketing work : how to grow bigger by acting smaller / Robert E. Linneman, John L. Stanton, Jr.
| Main Author: | Linneman, Robert E. |
|---|---|
| Other Authors: | Stanton, John L. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1991 |
| Subjects: |
Market segmentation.
Marketing research. Marketing. |
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